MBALE COFFEE – Uganda

Mbale Coffee

Mt. Elgon, Uganda

Developed content for promotions, conducted storytelling workshops to ensure creation of a sustainable plan to develop advertising content using local resources

Coffee was introduced to Uganda from Ethiopia and was naturalised along the slopes of Mount Elgon. Arabica coffee continues to be one of Uganda’s major export crop. The farmer dries the coffee beans under the sun and then removes the coffee husks, sorting of the different coffee bean sizes, roasting, grinding and packaging. The process is entirely organic with no use of machinery and done collectively by the community living along the slopes of the mountain.

Soolkaama helped to document the making process and also the local life of the people involved in producing the coffee beans. We produced several high quality imagery and a few short video clips.