The acquisition of skill is a cognitive achievement.
And so, making something beautiful, is a sublime expression of the creators knowledge!
What really defines the people who make things by hand, is the never-ending possibilities of learning about one’s trade. The sensory faculties of a craftsperson are constantly at work when they are creating. They listen to their tools, they see the finish of the materials and feel the materials and their tools and listen to them talk back to deftly carve out meaning out of nothing. These skills are honed by years and years of practice. They work with a deep sense of understanding and meaning to what they are doing. For a craftsperson it’s a personal journey to reach a higher being through the act of creation. But many brands fail to focus on that one individual who, to make the product, utilises this vast knowledge base acquired from practice and through their family involved for generations in evolving the craft to its present glory. The creator often remains unknown.
Recognition for one’s skill is the highest reward for an artist. To be denied that, is just morally wrong.
Soolkaama seeks to change the way in which traditional hand made products are marketed by giving the artisan the voice and recognition they deserve.
Soolkaama aims to explore the ground realities of artisans. We want to understand which circumstances affect the spiritual realm that has been the hallmark of Indian craft traditions. A tradition within which the maker, attempting to seek the divine, was afforded the time, space and money to create beautiful objects reflecting the true majesty of the human skill.
In today’s world that is globally connected in ways never possible before, the corporations and the governments are becoming increasingly complicated to understand and so there is a drive to go back to the specific, the immediate, the physical, to a sphere of operations that one can actually understand and control. Making by hand today, is a reaction to the fast paced, mechanised, mass production of goods that alienates the creator from that what is created and the consumer from respecting the creation.