West Medinipur & Cooch Behar, West Bengal, India

The result was that within a month, the sales for Kadam products shot up and since then they have been able to meet their monthly targets on a consistent basis.

This assignment for Soolkaama was to document the work of Kadam and to assist in the development of marketing content.   

The approach in terms of product content creation was to initially understand the uniqueness of products made by Kadam.  The products are handmade with locally sourced environmentally conscious materials by women artisan’s living in beautiful villages of India. The effort provides the women a secondary source of sustainable income.

We developed new creatives of Kadam products, revamped the copy for product descriptions to be more in sync with customer expectations and worked with the team to improve the brand image.

Kadam also took onboard the importance of advertising and have started collating creatives from their on-the-ground teams in order to engage with their customer base in a more fulfilling manner.

Creatives developed by Soolkaama

Website – www.kadamindia.org

Creatives that Kadam used before