KADAM – Uttar Pradesh

KADAM

Hardoi, UP, India

Streamlined internal communication process, developed creatives for fund raising activities, produced content for social media, conceptualised strategy to improve brand image, assisted in producing user friendly copy for product descriptions

Soolkaama visited Kadam India’s UP craft center at Hardoi. The task here was to work with the on-ground team to iron out operational challenges. The team is scattered over several craft clusters located in remote regions around the city of Hardoi, UP. Team members do not have the bandwidth to coordinate their work regularly. The miscommunication arising out of it was leading to unnecessary team fatigue and frustration. Soolkaama worked along with Salmaan, the project coordinator, to set up a communication process. We worked on standardising communication parameters and help boost team morale by taking away friction being caused by miscommunications

Soolkaama also documented work being done by Kadam in as many as eight craft clusters to produced creative collateral that the non-profit successfully utilised for several fund raising activities.

Website – www.kadamindia.org