creativeCONSULTING

solutions for low cost brand management and marketing services

Few entrepreneurs, let alone NGOs and artisans, have the skills of presentation, photography, content, digital knowhow, or the human resources to make this happen overnight. Here is an area where we should pull in other professionals and work in partnership.
Laila Tyabji, founder member and chairperson of Dastkar

We all know the benefits of getting our story out there to a wider audience. However, many find it difficult to optimise marketing strategies. Designing and executing campaigns that are current, relevant, engaging and interesting can be a constant source of stress. 

A report showing social enterprise content marketing trends, produced by the “Content Marketing Institute, USA” shows the problems that social enterprises in the US face.

 Do any of these challenges sound familiar? 

source – www.contentmarketinginstitute.com

So how can you improve sales without spending lots of money on advertising?

 

PLAN

Have a media strategy – Strategies don’t need to be complicated; they just need to be useful. Having a strategy doesn’t mean spending more money, it is just a way of focusing your efforts on what you really want to achieve financially while staying true to your vision. This can take your brand presence to the next level.

SCHEDULE

Plan your campaigns – Take some time out of your busy schedule to get clarity on what is it that you want to tell your customers about your brand. With a plan in place, daily tasks can be identified to make life easier and you can even use a social media scheduling tool to post content regularly.

GROW

Develop your team – Give your team the skills they need to take on different roles for designing and executing campaigns, managing social media and engaging with your audience. Once your team knows how to effectively complete different tasks, team members can be given clear responsibilities.

ENGAGE

Make engaging content – Content development doesn’t have to be difficult or expensive. Think of the number of smart phones there are in your team and amongst your beneficiaries. All these people could create original content for you. With some help, they could easily create stories unique to your brand.

Social enterprises often know what they need to do, but find it difficult to implement.

source – www.contentmarketinginstitute.com

How can we help you?

BRANDING

STRATEGY

IDENTITY

CONTENT DEVELOPMENT

COLLABORATIONS

ADVERTISING

EDITORIAL CONTENT

SOCIAL MEDIA

MARKETING

BUDGETING

CREATIVE DIRECTION

STORYTELLING

DESIGN

CAMPAIGNS

DIGITAL

OPERATIONS

PROJECT MANAGEMENT

PROCESS MANAGEMENT

COMMUNICATIONS

CATALOG MANAGEMENT

As you can see, audiences want to engage with lots of different types of content. The services we offer can help you make that content

source – www.contentmarketinginstitute.com

Clients

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Schedule a Session

We are happy to spend some time with you to clearly understand your requirements and propose a custom solution. You are free to use the deliverables from this session. Look at the table below for more details. This session is for a fixed price of Rs. 10,000.00/-

“Social media helps you measure things real-time, which traditional media does not allow, and NGOs can get more bang for their buck out of this” 
Navdha Malhotra, digital marketing manager of Greenpeace India.
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