BRAVE HEARTS & ETHIO-SKATE, Ehtiopia

Brave Hearts and Ethio-Skate

Addis Ababa, Ethiopia

Content development, training local talent from vulnerable backgrounds to develop marketing collateral for enterprises engaged in social upliftment and thus create income opportunities for both.

Soolkaama was contacted by Dulma Clark, the MD of the company to help produce marketing collateral for the brand. Apart from documenting the work she required, we also conducted workshops in the charities supported by Clarks shoes. We taught product photography to young students so that they could continue to produce the content for the company and also earn revenue while doing that. Photography is a difficult business, but when product companies are willing to support local talent it can become a source of sustenance and also an exciting vocation for young minds.